Whenever you are reading a male enhancement review you should do so with a critical mind. This one included.
The reason as you might suspect, is that someone is usually trying to sell you something, and many libido enhancement product companies will not only stretch the truth when telling you how great their product is, they will outright lie about it.
There are many different kinds of sneaky marketing tactics used by these product promoters. You can read about some of them in an article I wrote for E-Zine articles here.
What makes a good review?
Testimonials
As any good product promoter knows, a good product review will include testimonials. The thing about testimonials is that they can easily be (and many times are) faked. If you look real close at the fine print (if they have any) you will many times find the disclaimer. It will say something like, “for entertainment purposes only”, or “testimonials made by actors who were compensated”, or something like that.
What you want to look for in a legitimate product review is lots and lots of testimonials. A lot of testimonials is a good indication that the product does in fact have many happy customers. It is also good to see some customers that are not all that happy with the product, or that it did not give them the results they wanted.
Having some negative reviews will give you an indication that the company knows that their product will not work for everyone, and that’s okay. It doesn’t mean that you should not try the product for yourself though.
You might also want to spend some time doing a Google, Yahoo, or Bing search for the product. If the male enhancer is any good you should find literally dozens of people saying so. If you are doing a search and you find almost nothing about the product, or the company selling it doesn’t even have a website of their own, then caution is in order.
Expert Opinions from Higher Authorities
Any of the good male enhancement reviews will have a real and legitimate spokesperson, oftentimes a doctor. This should be a doctor, scientist, or expert in the field that you can easily locate some information about on the internet.
Many of the sneaky marketers will fill their literature with pages and pages of “doctors” and “scientists” that don’t exist. This is why it is important to take some time and do your research. Don’t let fancy multi-color brochures and web pages distract you from what it is that you truly are looking for.
Expert opinions and celebrity endorsements from people you know, or at least can find out something about are important. These people would not attach their name to something that is a scam because their reputation is at stake. That is probably the most important thing to keep in mind about that.
What about Money Back Guarantees?
Of course most products these days come with some sort of guarantee, but this is another area where you need to read the fine print. Any sex pill, all natural male enhancement product, or any other product for that matter should have an explicit and easy to understand guarantee.
I often get literature in the mail that at first glance seems as though it would be easy to get my money back if I am not delighted. On closer inspection though, the terms of the guarantee are nearly impossible for me to meet. If you have to send a letter in the mail, or provide proof in some way that it didn’t work for you then forget it. The product most likely won’t work and they know it.
This is another thing you should look for when doing your internet research. Are there complaints from many people? Are people saying that the company won’t return their phone calls? Do they say that they have been promised their money back, but they have not received anything? These are the things to look for.
No company is going to have 100% of their customers happy, but any good one will do everything they can to resolve any issues. After all, just one unhappy customer or client could cost them many thousands if not millions of dollars.
The bottom line when reading any sort of male enhancement reviews is to do so with a critical mind, and to take the time to investigate whether what you are reading is true. It is really easy to do by using the internet. If you look for the things I mentioned above you should be safe 99% of the time. I still get burned every once in a while, but it is usually only when I make a quick and emotional decision, and those kind of decisions are usually the ones that I regret.
Good Luck out there.
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